Assignment 3 - Google News vs Huffington Post

Hanging out at Huffington Post is like hanging out at my neighborhood Starbucks and reading the newspaper on a Saturday morning while drinking coffee. The environment is relaxing, it feels comfortable.  The classical layout approach the Huffington Post takes is familiar.  It is rich with viewing content, whether it be literature or video. It's colorful and dynamic to scroll through.  I especially like the tickertape effect on the header.  The ads on any website never annoy me.  I can choose to ignore or click on them at will and after all we  have to make money somehow.  I didn’t feel the need to adjust or customize the layout.  It is a natural, casual landscape and I like it just fine. Google News, on the other hand is like strolling through a library. There is plethora of information to choose from. There are resources from over 100 countries and in many different languages. Updates come flowing in from news centers worldwide. If I want to stay local and can keep my attention there, it's nice and eas to do so.  I know there is an amazing wealth of knowledge and information to scan and browse through.  When I find what I want to focus on I start my journey.  The two have totally different atmospheres. My focus today is to find the better aggregator between the Huffington Post and Google News websites. When you’re faced with a question that needs a good answer, all the fluff gets put on the aside and you concentrate on interesting facts to get your result.

Between Google News and the Huffington Post, I would argue that Google News  is the better aggregator for one exclusive reason: The Google Culture.  We are primed on a daily basis, I could even go as far as to say "conditioned" since we do reap many rewards by utilizing Google and its products. We hear and see the word "Google" many times throughout our day.  It is statistically at the top of the charts  as one of the world's best search engines. Google is technology, Google is information, Google is knowledge and knowledge is power....Google is power. Google is a culture and an extension of our everyday lives. It is involved in how we live and communicate with each other. It is part of our network and our digital ecosystem. With Google being a major vocabulary word in almost every household in so many countries it only stands to reason that if you think about information, if you think about attaining knowledge,  and if you think about news your first impulse will be to go through Google.  It is not rocket science, is it  psychology. Google knows what it is doing.  It builds a concrete, rock solid foundation and experiments until it gets it right all along building a brand of information.

http://www.wsj.com/video/how-google-decides-on-hires/8416D5A3-EDDF-45D0-88B0-731D074FE767.html

Google news styles its layout in the format we are used to working with on the web. No nuances just the familiarity of the google way.  It is a pure aggregator. Epitomizing the word with its name, Google, a collection of information, unbiased, unyielding, and unstoppable.  For these all encompassing reasons, the winner in my book of best aggregator in comparison to the  Huffington Post is Google News.